Midlife Is A Time To Be Fiercely You
Let's Show the World
Hi midlife sister, I’m Dara Goldberg
A Champion for midlife women
Thirteen years ago everyone around me thought I was having a midlife crisis. And I agreed with them.
You see, for years I had been working with nonprofits as a management consultant and I absolutely LOVED it. I cherished every moment. My coworkers were like family while the work was very satisfying and socially meaningful.
But then the weirdest thing happened. Seemingly out of the blue (though if I’m being honest, it was building over time), I wasn’t into the work; I was getting grumpy; and I couldn’t focus.
I thought I was going crazy. Because who, after years of happiness and satisfaction, just wakes up one morning and proclaims that nothing is right?
What fulfilled me in life had shifted and it scared the daylights out of me.
I dove into getting help, both professionally and personally. I asked myself the tough questions, explored every uncomfortable feeling, and then one day something happened.
I got mad.
Not at myself anymore, but at society for ingraining these deep lessons that after a certain age, we are no longer allowed to grow and change. And if we do, it’s a flaw within us
And it was that day that I gave myself permission to say it isn’t crazy. It’s okay. It’s okay to define ourselves on our own terms, and no one else’s.
I was NOT going through a midlife crisis. I was having a midlife growth spurt.
I left my job–even though there were people close to me telling me that I was crazy to do so.
But I deserved to make a change. And it wasn’t a flaw in me.
It’s as simple as stating that what once fulfilled me has changed. I may have felt guilty but I came to understand that it wasn’t my fault that the career I had chosen didn’t fit anymore.
And like a lot of the women I meet in midlife now, I chose to pivot into helping other women recognize that there are so many myths and misconceptions about being middle aged that we are taught from such an early age. And they are SO damaging.

MY MISSION
I am here to:
- Champion women in midlife to say, “I am fiercely proud to be a woman in midlife. Being here is a good place to be.”
- Bring women in midlife together as a force to be reckoned with.
- Provide all of us with ways we can take action to make us heard, understood, and valued–not despite, but BECAUSE we are women in midlife.
- Have the conversations and to listen to the stories that other women have experienced.
- Support those who don’t love midlife yet and point them in the direction of both professional guidance and a community of midlife sisters who will embrace and support them.
- Help all of us bring attention to and take action to do away with the misconceptions and misinformation out there about the midlife experience for women.
- Serve as role models for younger generations of women, so they don’t fear or dread midlife.
Being genuinely proud to call ourselves women in midlife IS possible.

MY MISSION
I am here to:
- Champion women in midlife to say, “I am fiercely proud to be a woman in midlife. Being here is a good place to be.”
- Bring women in midlife together as a force to be reckoned with.
- Provide all of us with ways we can take action to make us heard, understood, and valued–not despite, but BECAUSE we are women in midlife.
- Have the conversations and to listen to the stories that other women have experienced.
- Support those who don’t love midlife yet and point them in the direction of both professional guidance and a community of midlife sisters who will embrace and support them.
- Help all of us bring attention to and take action to do away with the misconceptions and misinformation out there about the midlife experience for women.
- Serve as role models for younger generations of women, so they don’t fear or dread midlife.
Being genuinely proud to call ourselves women in midlife IS possible.
And So, I Ask You…
Are you ready to band together, celebrate this time in life, and share it with the world?

If You’re Ready to Share…

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